Trademark University

The Trademark University® was created by trademark attorney Josh Gerben to provide a wide range of detailed videos and information specific to all things trademark. Information is provided to help the general public and current clientele understand the in’s and out’s of the trademark registration process. Please note that all information provided on this Web site is for informational purposes only and is not legal advice. You should seek the counsel of a trademark attorney to assist you with any legal questions that are specific to your matter.

Trademark Basics 101: Starting Your Trademark Education
Lesson 1: What is a trademark?

In this lesson you will learn what a trademark can be, as well as what a trademark is not. Watch the video or read the article.

Lesson 2: Trademark Symbols ®, ™, – Which one can you use?

There are three trademark symbols that can be used in conjunction with your brand. Determine when and how you can use each trademark symbol by watching the video or reading the article.

Lesson 3: Trademark Protection – how a federal trademark registration protects your brand.

Protection is often the motivation behind applying for a federal trademark registration but what does this look like in practice? This lesson illustrates three ways that registering a trademark protects your brand – watch the video or read the article.

Trademark Basics 101: Starting Your Trademark Education
Lesson 1: What is a trademark?

In this lesson you will learn what a trademark can be, as well as what a trademark is not. Watch the video or read the article.

Lesson 2: Trademark Symbols ®, ™, – Which one can you use?

There are three trademark symbols that can be used in conjunction with your brand. Determine when and how you can use each trademark symbol by watching the video or reading the article.

Lesson 3: Trademark Protection – how a federal trademark registration protects your brand.

Protection is often the motivation behind applying for a federal trademark registration but what does this look like in practice? This lesson illustrates three ways that registering a trademark protects your brand – watch the video or read the article.

Trademark Basics 101: Starting Your Trademark Education
Lesson 1: What is a trademark?

In this lesson you will learn what a trademark can be, as well as what a trademark is not. Watch the video or read the article.

Lesson 2: Trademark Symbols ®, ™, – Which one can you use?

There are three trademark symbols that can be used in conjunction with your brand. Determine when and how you can use each trademark symbol by watching the video or reading the article.

Lesson 3: Trademark Protection – how a federal trademark registration protects your brand.

Protection is often the motivation behind applying for a federal trademark registration but what does this look like in practice? This lesson illustrates three ways that registering a trademark protects your brand – watch the video or read the article.

Trademark Basics 101: Starting Your Trademark Education
Lesson 1: What is a trademark?

In this lesson you will learn what a trademark can be, as well as what a trademark is not. Watch the video or read the article.

Lesson 2: Trademark Symbols ®, ™, – Which one can you use?

There are three trademark symbols that can be used in conjunction with your brand. Determine when and how you can use each trademark symbol by watching the video or reading the article.

Lesson 3: Trademark Protection – how a federal trademark registration protects your brand.

Protection is often the motivation behind applying for a federal trademark registration but what does this look like in practice? This lesson illustrates three ways that registering a trademark protects your brand – watch the video or read the article.

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